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When Talking About "Value", Choose Your Words Carefully

“What do you think this property is worth?” All of us who are in the real estate profession have been asked this question hundreds of times.  You try to answer it for a customer or client each time you do a Comparative Market Analysis (CMA) or a Broker Price Opinion (BPO). As a license holder, you are allowed to perform this task in the name of the broker as a distinct service and for a separate fee.